This year’s Sprout Social Index™ offers an opportunity to break through the noise around social and decipher what’s tried and true, what you need to test and learn, and what’s taking off. We’ll dive into:

• How social marketers’ challenges have changed over the last few years—and what that means for the future
• Changing consumer preferences around platforms, customer care and content (and how those compare to marketers’ investments)
• Just how prepared—and eager—marketers and consumers are for emerging technologies like virtual reality (VR) and the metaverse

Download this report and get the information you need to chart your path forward into the future of social media.

The post The Sprout Social Index, Edition XVIII: US Forecast appeared first on Sprout Social.

Sprout interviewed 1,000 US consumers to better understand their social commerce experiences so far, including what compels them to buy and where brands have room to improve.

In this deck, we examine the top missteps consumers say brands make when selling on social media and how to resolve them using a tool like Sprout.

Use these findings to:

• Better understand how social commerce is evolving traditional buying behavior
• Successfully integrate commerce into your existing social media strategy
• Identify which tools and integrations you need to offer a stronger customer experience on social media

The post What Brands Get Wrong With Social Commerce appeared first on Sprout Social.

Today, 82% of enterprise marketers say their social strategies positively impact the bottom line. Tomorrow, your entire business should agree. Getting there will require enterprise marketers to do more with data, using the insights gleaned from social as a bridge to your executive leadership, sales function, HR department and beyond.

Drawing on data from the Sprout Social Index™, Edition XVII: Accelerate and interviews with leaders from Kettler and Twitter, this report outlines how enterprise marketers can use social to:

• Refine their understanding of customers and competitors
• Uncover new market opportunities
• Command critical budget and team resources
• Guide strategy and decision making beyond the marketing department

Download this report to transform your enterprise social strategy into a companywide growth engine.

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For this report, Sprout Social surveyed both 500 consumers and 500 businesses, representing both the UK and Ireland, to understand how both groups’ use of social media has changed. This report explores where these consumers and businesses align but crucially, also where they don’t. With actionable insights and advice, we’ll show you the trends and opportunities that you can start to apply to your business’ social media strategy today.

In this report, you’ll learn:

• Businesses are under pressure to be all things to all people on social media, but lack the data to know where to focus their efforts or find their key customers.
• 65% of businesses use social media for brand awareness. But with 63% of consumers buying directly from social media, are they missing an opportunity to use it for social commerce?
• Consumers and marketers are misaligned in what it means to be best in class on social media. Marketers think it comes down to innovative social content—but what do consumers think?

We’ve also added in a bonus guide of generational behaviours across the platforms, so you can get ahead of the curve, and get ahead of the competition. Download the report for the data and insights your business needs to strengthen your social media strategy today. 

The post Sprout Social Index™ 2021: UK & Ireland Edition appeared first on Sprout Social.

These two generations, known as digital natives, are some of the most social media savvy consumers and share an eagerness to connect with brands online. But there are also important distinctions in the networks they use, the content they engage with, and their beliefs about what makes a brand best in class.

This report takes a closer look at the data from the Sprout Social Index™, Edition XVII: Accelerate to identify what marketers need to know to win over digital natives on social, including:

• The top social networks Gen Zers and Millennials want to see brands use more
• What drives digital natives to buy from one brand over another
• Ways for brands to demonstrate cultural relevance on social
• And more insights on how to inspire brand loyalty

Download this report to start shaping a social strategy that speaks directly to the needs, interests and values of digital natives.

The post How to Reach Digital Natives on Social Media appeared first on Sprout Social.

But the insights from social also offer brands a competitive advantage, illuminating what it takes to be considered best-in-class and opportunities to pull ahead of their peers. The conversations and interactions on social provide marketers the data they need to power their strategies and drive their organizations forward.

In this year’s Sprout Social Index™, Edition XVII: Accelerate, marketers will learn how to exceed the expectations of their community today and innovate for the future, with insights including:

• How social data informs marketers’ understanding of their competition and customers
• Social customer service benchmarks broken down by industry
• What makes a brand best-in-class on social

Download this report to maintain your brand’s competitive edge and seize the social moment to become a market leader.

The post The Sprout Social Index, Edition XVII: Accelerate appeared first on Sprout Social.

But it’s not enough to know where your audience lives—you also need to create content that resonates with them. When brands take the time to understand their audience’s needs and expectations, they benefit from higher consumer engagement and competitive differentiation.

This report takes a closer look at the data from the Sprout Social Index™, Edition XVII: Accelerate to identify what marketers need to know about standout social content, including:

• Why consumers Like or follow brands on social in the first place
• Industry publishing and engagement benchmarks on social
• What types of social content marketers find most valuable for achieving their goals

Download this report to shape a social content strategy that speaks directly to your audience and leapfrogs the competition.

The post The 2021 Content Benchmarks Report appeared first on Sprout Social.