If only it were so easy for B2B, right? Well, it might be time to think again. A 2021 study ‘Emotion on LinkedIn’ from LinkedIn customer data has shown that brands in tech who utilize emotive marketing boasted a 25% higher engagement rate compared to the rest of tech. But in a world where this style of marketing has been proven as desirable, it still remains critically underutilized. This means there’s a real opportunity for your business to stand out and gain competitive advantage.

You will learn:

• Why B2B business has transformed, and how your marketing can too
• How to optimize your LinkedIn strategy for emotion and personality
• The challenges of emotional marketing and how to do it well

The post How to Transform B2B Marketing with Personality and Emotion – With LinkedIn appeared first on Sprout Social.

When users scroll through TikTok, the brands that are truly “killing it” are creating content that’s as entertaining as it is authentic–making the audience feel closer to the brand. This trends away from the often polished and perfect posts we’re used to seeing from businesses on other social media platforms.

Join Sprout Social’s Jonathan Zuluaga and Sarah Corley as they discuss: 

• How valuable TikTok can be for your business 
• The TikTok audience
• Top TikTok marketing tips for brands

The post How to Explain the Business Value of TikTok to Your Boss appeared first on Sprout Social.

You need new hires onboarded quickly, armed with the right tools to represent your brand and deliver a strong customer experience. By staffing strategically, companies can rely more on freelancers as opposed to viewing them as a last resort in their talent strategy. In fact, 38% of businesses plan to significantly increase their usage of remote freelancers in the next 2 years. Social and customer success are the epicenter of how brands market and engage their audience. Hiring the right social media professionals and customer support specialists will be critical to your company’s success.

In this webinar, you’ll learn:

• How the changing workforce impacts the rise of independent talent
• Why social is critical to your brand voice and customer experience
• Tips for social media freelancers

The post Social Media Team Expansion: Staffing Strategically with Freelancers appeared first on Sprout Social.

In about a year the brand has grown to over 150k+ followers, generated 2 million likes and created multiple viral moments. And it’s thanks to Bari Rosenstein, the Social Media Manager behind Auntie Anne’s.

So how does she turn pretzels into interesting video content? And how can you find similar success for your brand?

Join the mind behind Auntie Anne’s herself to hear her tricks of the trade to gain new followers and build your own brand on TikTok.

You’ll learn:

• How to assess if TikTok is right for your brand
• How to get executive buy-in to launch on the network
• What KPIs to focus on and where to find them in Sprout

The post Bari’s TikTok Bootcamp appeared first on Sprout Social.

Sprout Social has partnered with Reuters to bring you a diverse panel of marketing and social media experts to discuss social strategy.

In this session, you’ll hear from marketing experts about how to extract real business value from social media marketing and how to focus your social strategy to meet your needs.

You will:

• Understand your audience and engage your community:
  Streamline your social monitoring and uncover actionable insights from social data to inform brand and business strategy
• Stand out in an over-saturated digital space:
  Create authentic, personalized, relevant content that cuts through the noise with impactful interactions that inspire and connect
• Measure performance, prove ROI and gain buy-in:
  Identify the key metrics and critical reporting you need to drive strategic decision-making across the business with rich social data and dashboards

Panelists:

• Bianca Shaw, VP of Enterprise Social Media and Digital Brand Reputation at Caesars Entertainment
• Michael Lamp, VP of Digital and Social at Hunter PR, a Stagwell company
• Emily Sly, VP of Global Marketing at Crocs
• Jamie Gilpin, CMO, Sprout Social
• Laurel Mintz, CEO and Founder, Elevate My Brand

The post Supercharge your Marketing Strategy with Social appeared first on Sprout Social.

Find out firsthand how these industries have evolved through this period of change as you hear from our panel of experts– Georgia Porch, Social Media Manager at Missguided; Scott Jones, CEO of 123 Internet Group and social media expert and one of Retail Jeweler’s Thirty Under Thirty, Shandia Vythilingum.

Walk away from this webinar understanding:

• How big brands have adapted their marketing strategies to match UK and Irish consumers’ accelerated use of social media 
• The new world of customer service: How to get it right and the implications for getting it wrong 
• Future technologies: What to focus on for your business
• The challenges of social marketing and how to overcome them

Plus, join an exclusive Q&A with the experts.

The post Interpreting the Index: What It Means for European Businesses appeared first on Sprout Social.

In this session, you’ll learn:

• How consumer expectations for brands have changed
• What results you can expect from improving your business messaging
• Where business messaging impacts the customer journey 
• 3 tips to take your messaging to the next level

The post The Power of Business Messaging: How to use 1:1 messaging to improve customer satisfaction while growing your business appeared first on Sprout Social.

Nine years ago, we released the first Sprout Social Index, a trends data report helping social marketers understand how social media has transformed both sides of the marketing equation. With every report since, we’ve learned that social moves quickly. Trends, platforms and use cases are constantly changing and it’s hard to keep up.

In one of Sprout’s most popular webinars, we’ll share key findings from our 2022 Index report, chat about shifts in consumer behavior and discuss how marketers can overcome the changing nature of social media to more deeply align with their consumers.

Walk away from this webinar understanding:

1. Consumer and marketer trends for 2022
2. How to build trust through your brand
3. New tech and platforms to keep an eye on

The post Sprout Social Index: Social Media Trends for 2022 and Beyond appeared first on Sprout Social.

Listen to Marissa Kargas, director of digital strategy and brand engagement for Walmart, and Ryan Barretto, president of Sprout Social, during a webinar hosted by the National Retail Federation as they discuss how to develop and manage an executive social strategy and the interlock with a firm’s crisis response playbook.

Join Kargas and Barretto as they discuss:

• The must-haves when developing your executive social strategy and how to best engage the team
• Best practices in how to leverage social media and social platforms to communicate, manage and scale
• Gaining an understanding of the decision-making process during a crisis and who your key stakeholders need to be

If you are ready to get started with your executive strategy, don’t forget to visit our resources page.

This webinar was sponsored by Sprout Social via the NRF. This webinar is closed to all press and off the record.

The post Leveraging Social Media and Your Leadership Team During a Crisis appeared first on Sprout Social.

But trends are fast and fleeting, and not having an agile approach to react to the right moments can put you at risk. How can you know what trends are worth jumping on? How can you strike while the iron is hot and not miss the moment?

Tune in to learn how social pros keep a pulse on what’s relevant and determine which trends are right for their brands to take on with our panel of experts—Daniel Simmons, CEO and Founder of Populate, Avery Allman, Senior Strategic Services Consultant at Sprout Social and Owen Williams, Managing Director of Siml, previously Head of Editorial Strategy at the BBC.

Walk away from this webinar understanding:

• How brand voice helps you curate the trends that will work for you
• How to assess the sentiment and risk surrounding certain trends
• How to use social listening to act fast, but safely get results
• Why trends are so compelling from a psychological perspective

Plus, join an exclusive Q&A with the experts.

The post Timely, Trendy & Compelling: How to Level Up Your Marketing Strategy With Social appeared first on Sprout Social.