The 2021 Content Benchmarks Report

In a crowded social landscape, the ability to reach your target audience separates great brands from the good ones.

But it’s not enough to know where your audience lives—you also need to create content that resonates with them. When brands take the time to understand their audience’s needs and expectations, they benefit from higher consumer engagement and competitive differentiation.

This report takes a closer look at the data from the Sprout Social Index™, Edition XVII: Accelerate to identify what marketers need to know about standout social content, including:

• Why consumers Like or follow brands on social in the first place
• Industry publishing and engagement benchmarks on social
• What types of social content marketers find most valuable for achieving their goals

Download this report to shape a social content strategy that speaks directly to your audience and leapfrogs the competition.