Instagram for Brands: How To Build A Creative, Engaging, High-Impact Strategy

Instagram is one of the most rapidly evolving social platforms out there. From hitting the one billion users mark, adding new creative content formats and continually enhancing business profile capabilities, Instagram for brands is better than ever.

Every day, consumers explore Instagram for entertainment, inspiration, community, and, to the advantage of brands, new products and services. According to Instagram, 90% of users follow a business on the network.

People also have positive perceptions of brands on Instagram. According to a Facebook survey, people say they recognize brands on Instagram as popular, relevant and committed to building community.

But before you can capitalize on the full potential of Instagram for brands, you’ll need a solid strategy.

Whether your brand is new to Instagram, or you need to refresh and reset, this comprehensive guide will walk you through how to create an Instagram marketing strategy. It covers basic tenets including:

• Setting goals
• Identifying your audience
• Creating a content plan
• Engaging with your Instagram community
• Analyzing and applying data to refine your strategy

You can bet that Instagram has more in store for businesses down the road, so now is a great time to lay the groundwork, establish your brand’s identity on Instagram and build up your community. Download the guide today.